Our goals as communicators are to: Connect with our fans, our customers, our audience; and Turn our connections into powerful emotional bonds. Bob Lefsetz is a music executive who just published a great example of how you can do that on his excellent blog. It’s...
D-Day – Operation Overlord, if you prefer – was obviously one of the hugest days in world history…right? Without it, I’m guessing that your humble scribe wouldn’t be writing this to you. A big operation? Howzabout 150,000+ allied troops,...
