Mar 28, 2019 | Blog
A friend of mine sent me this incredibly entertaining Rolling Stone piece called “The Slow Death of the Great Wrestling Promo”. You should read it. Of course, you didn’t take your mother’s advice to eat your vegetables when you were growing up,...
Apr 11, 2019 | Blog
As messaging professionals, we tell stories all the time. We spend most of our time thinking about the stories we’re going to tell externally, to our customers/fans. We tend to spend less time thinking about all the stories we tell internally, to our coworkers,...
May 8, 2019 | Blog
Ahh…the content space – there’s so much of it everywhere, online and offline. How do you cut through the clutter and stand out to your target audience? To borrow from the Steve Jobs playbook, you need to think different. Of course, that leads to another dilemma:...
Jun 6, 2019 | Blog
D-Day – Operation Overlord, if you prefer – was obviously one of the hugest days in world history…right? Without it, I’m guessing that your humble scribe wouldn’t be writing this to you. A big operation? Howzabout 150,000+ allied troops,...
Jun 20, 2019 | Blog
Our goals as communicators are to: Connect with our fans, our customers, our audience; and Turn our connections into powerful emotional bonds. Bob Lefsetz is a music executive who just published a great example of how you can do that on his excellent blog. It’s...
May 23, 2019 | Blog
Think about 1970 and imagine Gil Scott-Heron’s mindset when he wrote “The Revolution Will Not Be Televised.” He couldn’t have been more wrong, of course. Spoiler alert: the news here is good. No, actually, it’s great. Revolutions can be...
